How you’ll make your first sale.
Selling isn’t always easy, unless you have a system that makes it easy. Follow these five simple steps to sell Cassus Media’s services to small business owners.
The Connection Specialist system.
Introduce Yourself
Reach out in a genuine, honest way. A short email or message works great. Mention that Cassus Media is a Verified Veteran-Owned Small Business that builds marketing content and websites for other small businesses across the U.S. and beyond.
Remember, you’re a Connection Specialist, not a used-car salesman. If they tell you to kick dirt, that’s on them. Mindset is everything.
Be Likable
You’re making a positive first impression. You can talk all day about how great the service is, but people don’t buy from people they don’t like.
Get prospects excited with words like “rapid growth,” “save money,” and “personal attention.” And mean it. We really do want to help these businesses grow.
Schedule a Meeting ASAP
No meeting, no sale. Small business owners are busy, and talking to you isn’t their priority, so lock in a set day and time on Zoom or the phone.
Video calls are best, since names and faces build trust. If they book a meeting, it means they’re willing to listen, and that means they may be willing to sign up.
Identify, Sell & Sign
A simple three-step close. Identify the prospect’s pain points, whether they’re struggling to get attention online, can’t afford a full-time employee, or just need help. Sell by showing how Cassus Media solves exactly those problems. Sign by preparing the service agreement, emailing it for review, and following up. Wait no longer than 3 business days.
Follow Up
Once a client signs, give them two important things. First, login details so they can make their purchase through their dashboard at CassusMedia.com. Second, an introduction to their Marketing Specialist through a quick email, so they get started right away. Then keep the relationship warm.
Once you make a sale, keep it healthy.
Being a Connection Specialist is simple. Once you close a client, you collect your 20% commission every month they stay on. Like any system, it just needs a little maintenance.
Make the Introduction
Contact businesses and share how Cassus Media can help them save money and grow their revenue online and offline.
Handle the Agreement
Provide the sales agreement to the client and a copy to Cassus Media for final signature authorization.
Check In Monthly
Communicate with each client at least once a month to make sure they’re happy and getting value.
Relay Feedback
Pass client feedback back to Cassus Media promptly so we can keep improving and keep clients thrilled.
Be vocal about what you do.
Every Connection Specialist gets a personal dashboard and a unique sales page to share, coming as part of your onboarding. In the meantime, the key is simple: talk about what you’re selling.
The number one platform for B2B. Start conversations about Cassus Media with your followers and connections.
Works great if you’re active in local or industry business groups.
Email & Phone
Traditional, and still effective. Best for following up with leads you’ve warmed up on social.
Ready to follow the system?
Apply to become a Connection Specialist. We’ll review and reach out within 1 to 2 business days.